The Women’s Coalition of Motorcyclists (WCM) believes that the motorcycle industry still doesn’t know the best way to create more female riders out of non-riders. The mission of the WCM is to do just that. We have embarked on a data collection project to tease out the things that work and do not work well for women who ride. Until such time as our needs are well understood, we believe this work is critical. Find out more about what we’re doing!