Toni Woodruff, Biker Belles Program Manager, Sturgis Buffalo Chip

After beginning her career in medicine and education with a Master’s of Science, the tides of Toni’s life changed to bring her home to her family’s business, the Sturgis Buffalo Chip®. Hailed as The Largest Music Festival in Motorcycling®, it has been the epicenter of the Sturgis Rally since establishment in 1981. The Woodruffs will celebrate the Chip’s 40th anniversary this year, and Toni finds it exhilarating to be part of this dynamic experience. Over the decades, she’s worn many hats, including the development of the Biker Belles®. This charitable event celebrates women in motorcycling through mentorship, encouragement and empowerment. In addition to being inspired by the motorcycle community, she also serves on the Black Hills & Badlands Tourism Board and enjoys ranch life.