Leah Boles has been a marketing professional for over ten years focusing on digital design and event coordination. She has driven the B2B marketing strategy for key brands in the health industry, including WebMD and Molina Healthcare, before returning to her first love of consumer events with Progressive International Motorcycle Shows. Being raised in a powersports family, growing up on dirt bikes, quads, and jet-skis, IMS was the fateful next step in her career that allowed her to pursue her 2-wheeled passions and share them with fellow enthusiasts. As the Marketing Coordinator, Leah develops partnerships and experiential marketing strategies for the International Motorcycle Shows (IMS) and ContinueTheRide.com. She is a new motorcycle rider herself and currently seeking to further her rider education after she passed her BRC in Los Angeles.