Lauren Lloyd, PR Manager, Progressive International Motorcycle Shows and IMS Outdoors

Lauren Lloyd, Public Relations Manager for the Powersports Group, Engineering, and Global Licensing Group at Informa Markets, received her undergraduate degree from Cornell University and has been working in communications, branding, and public relations for the past six years, 2+ of which have been spent with the Progressive International Motorcycle Shows. Lauren works hand-in-hand with key business and trade press in the Powersports sector on a daily basis for both the IMS and Continue The Ride brands, and recently led the strategic PR announcement of Progressive IMS Outdoors that challenges the industry to reach new riders while also supporting the core audience. Living in Denver, Colorado, Lauren can be found hiking and skiing the Rocky Mountains with her boyfriend and Bernese Mountain Dog Biscuit.