Alisa is the Event Producer of the Women's Motorcycle Conferences, an Author, Coach, Community Builder, and Motorcycle Traveler. Alisa's book Boost Your Confidence Through Motorcycling: A Woman's Guide to Being Your Best Self On and Off the Bike became an Amazon.com #1 Bestseller. She just published her second book Get Started Riding Motorcycles: The Definitive Guide for Women. This year Alisa was named one of the Dealernews Top 100 Women in Powersports. Alisa’s personal mission is to support and empower other riders, particularly women, to be their best selves on and off the bike.